SCULPTR was designed by Creative Senior Stylist Christopher Rea, who currently has over twelve years of knowledge and experience within the hair industry. 

SCULPTR is built on using a minimalistic styling approach to modern and contemporary looks; all products created to be used in conjunction with one another, or on their own to create desired looks by the client or by the stylist. 

The overall intention and aim was to create a label that didn't confuse the act of styling, however instead enabled the product to solely enhance the style to its maximum potential.